Purpose-Driven Design for a More Equitable Oregon
CLIENT: Intersectional Group
SERVICES: Web Design · Brand Strategy · Marketing Collateral · Multi-Platform Campaigns
Our partnership with Intersectional Group began with a simple web design project — and evolved into a dynamic, multi-year collaboration rooted in shared values and mission-driven storytelling.
In Year One, we teamed up with Intersectional Group and Latham Business Solutions to produce a data-rich report advocating for pay transparency legislation in Oregon. Word of Mouth transformed complex research into clear, accessible visual content while maintaining credibility and reach across platforms — from print to social to webinars.
In Year Two, our creative strategy pivoted to center the voices of impacted workers. Through quote graphics, podcast editing, and cross-channel content, we helped translate raw data into human connection — making a lasting impact on legislators and communities alike.
Meanwhile, we worked closely with Intersectional Group’s founder, Zhou, to expand her brand ecosystem thoughtfully and affordably. "We're in the business of creating what you need at this stage of your business," explains creative director Sarah Mulligan Williams. "Marketing is iterative — we help you determine and prioritize what's necessary right now, with the budget you have." Materials included:
Designed a budget-conscious Wix website tailored to her stage of growth
Developed a distinctive visual identity for The Intersection podcast
Created professional business cards and striking tradeshow signage
Produced a suite of branded collateral to support ongoing business development
From foundational web design to high-impact advocacy campaigns, this collaboration proves what’s possible when creative direction meets shared purpose.
“On top of being a talented and professional designer, Sarah is an excellent communicator and collaborator. She precisely understood my needs for my EDI (equity, diversity and inclusion) practice and was able to deliver an elegant, organized, and comprehensive website that not only tells a story, but also highlights my services and offerings in a clear and transparent manner. She’s also great with client timelines. I am already planning on working with her on new projects.”
ZHOU FANG
Founder, Intersectional Group
Ready to bring your mission to life?
Whether you're launching a new consultancy or driving systemic change, Word of Mouth Design offers creative strategy and design services that grow with you.