Evolving Together:
A Multi-Year Creative Partnership with flok
flok (formerly National PKU News) is a non-profit organization with a 30-year legacy dedicated to rallying the inherited metabolic disorder community to continuously improve care and accelerate scientific progress. In early 2023, they approached us during a pivotal moment in their organizational history as they undertook a comprehensive strategic shift. This transformation included rebranding from National PKU News to flok, expanding their focus from exclusively PKU to include other hyper-rare metabolic disorders, and transitioning their primary platform from a traditional website to a mobile app.
Initially, they sought a creative partner to design a brochure website to support their upcoming app launch. However, as our partnership developed, it became clear that their needs extended far beyond this initial scope.
Our Approach
PHASE 1
Initial Engagement
What began as a contained web design project quickly evolved into a comprehensive partnership. As flok's needs expanded and timelines shifted, we pivoted to a retainer model, positioning ourselves as their fractional creative partner providing direction, brand management, and creative development.
PHASE 2
Expanded Creative Support
Building on our successful collaboration, we continued serving as flok's fractional marketing design team throughout 2024. Our services expanded across digital and print mediums, focusing on community events, merchandising, fundraising initiatives, and digital content while demonstrating our adaptability to their evolving needs.
PHASE 3
Strategic Evolution
In our third year of collaboration, we evolved to a more strategic role, functioning as the crucial link between flok's organizational goals and creative execution. We introduced a dedicated designer while maintaining seamless continuity through clear creative direction. As the creative project manager, we now serve as the essential connection point—translating flok's requirements into aligned creative work while establishing standardized workflows and guidelines to ensure brand consistency.
Project Deliverables
Throughout our multi-year partnership with flok, we've produced a comprehensive range of creative assets and marketing materials:
Brand Development
Brand guidelines
Expanded visual identity system
Logo development for flok Family Camp
Custom bird illustrations for brand elements
Print Materials
Fundraising campaign materials
Impact report mailer
Direct mail brochures
Informational handouts
Camp materials (itineraries, badges, menus, maps, signage)
Trade show and conference elements
Digital Assets
Email newsletter templates
Social media templates
Graphics for blog posts and website
E-commerce product imagery
Merchandise
Branded items including hats, hoodies, buttons, stickers
Camp-specific merchandise, including bandanas and bags
Strategic Documents
Marketing deliverable guidelines
Standardized workflow documentation
Creative brief frameworks
Additional Services
Photo retouching and image editing
Contractor sourcing for specialized creative needs
Creative project management and oversight
Results & Impact
Brand Transformation
We successfully guided flok through their comprehensive rebrand, taking brand elements from their app to develop a cohesive visual identity that reflects their expanded mission and connects with multiple rare disease communities.
Community Building
Our work supported flok's community-building initiatives, including the development of flok Family Camp (complete with custom branding), which serves as a vital connection point for families affected by metabolic disorders.
Fundraising Success
Throughout our partnership, we created compelling fundraising materials that effectively communicated flok's impact, including a comprehensive impact report that showcased the organization's achievements and vision.
Operational Efficiency
We established streamlined workflows and guidelines that enabled flok to maintain brand consistency while efficiently producing the marketing materials needed to advance their mission.
Is your organization facing a significant transition or seeking consistent, high-quality creative support?
Our fractional creative leadership model provides the strategic guidance and execution you need without the overhead of a full in-house team. We specialize in guiding organizations through rebrands, mission expansions, and digital transformations while maintaining brand consistency and operational efficiency. From initial creative direction to establishing sustainable systems, we adapt to your evolving needs through a tailored creative partnership.