Creatives Processing is the podcast where creatives reveal their process and process what it means to create.

It illuminates the human journey behind creative work – where professional creatives share their authentic processes, struggles, and triumphs with host, Sarah Mulligan Williams, creative lead behind Word of Mouth.

Watch the trailer

Episodes

  • John Michael Rouchell

    MUSIC PRODUCER, FILM COMPOSER, AND SONGWRITER

    Grammy-winning producer John Michael Rouchell's career transformation offers a masterclass in creative evolution. What started as a young musician desperately seeking the right mentor became a journey of becoming that mentor for others—shifting from chasing validation to serving something bigger.

    John Michael shares the Alfred Hitchcock principle that became his creative north star, why constraints actually liberate creativity, and his belief that collaboration is "the most punk rock thing you can do in 2025." His approach—starting with human feeling rather than artistic expression and measuring success by how well you elevate others—challenges conventional wisdom about creative careers.

    Conversation Episode
    Spotify • Apple Podcasts • YouTube

    Highlights Episode
    Spotify • Apple Podcasts • YouTube

  • Winslow Studio

    EXPERIENTIAL LIGHT ART STUDIO

    Craig and Jess Winslow are the married creative duo behind Winslow Studio, an experiential light art design studio in Portland, Oregon. Craig specializes in projection mapping and immersive installations, while Jess brings her background from Instagram and photography to handle creative strategy and storytelling. Together, they've created stunning permanent installations like their work at the Neon Museum in Las Vegas and the Winchester Mystery House, while building a thriving business that honors both their individual creative voices and their partnership. Their approach to balancing artistic integrity with client demands, setting sustainable goals, and maintaining healthy boundaries offers valuable insights for any creative professional navigating the intersection of art, business, and authentic relationships.

    Conversation Episode
    Spotify • Apple Podcasts • YouTube

    Highlights Episode
    Launches 8/26/25

  • Lee Hedgmon

    HONEY ALCHEMIST, BREWER, DISTILLER

    Lee Hedgmon's entrepreneurial journey proves that authentic curiosity beats market research every time. What began with a single taste of honey in a friend's kitchen became The Barreled Bee—a thriving business built entirely around wonder and "what if" thinking.

    Lee reveals how she's transformed her ADHD into a competitive advantage, designing systems that work with her brain rather than against it. From testing products in laundromats to refusing production on bad mood days, her approach to quality goes far beyond conventional business wisdom.

    Her philosophy—that your humanity should integrate with your process, not hide from it—offers a roadmap for building something truly irreplaceable in an increasingly automated world..

    Conversation Episode
    Launches 9/2/25

    Highlights Episode
    Launches 9/16/25

Want to be a guest on Creatives Processing?

I'm documenting conversations with creative professionals about how they actually work. Not the polished portfolio stories, but the real processes—how you handle difficult briefs, what you do when you're stuck, how you collaborate effectively, and what you've learned that makes you better at what you do.

If you're a working creative with insights about process, problem-solving, or the human elements that make creative work valuable, I want to hear from you. These conversations focus on the journey, not just the destination.